We just felt it was time for a change. Woodward Movement started in 2016 because people wanted us to replicate what we were doing at InkAddict for their brand or company. For a couple of years, we turned down project after project, but figured why not. Jim and I both enjoy working on new concepts and this has allowed us to keep things fresh every time we work with a new partner. Over the past three years the company has evolved from just printing on tees to taking a concept, designing a logo, creating an e-commerce store, printing, and fulfilling their orders. We are a one-stop shop and we do it all in-house, so we can monitor the quality of everything before it leaves our doors.
The logo plays into us having our HQ on Woodward Avenue. So the logo represents a street sign and the colors resemble the road with white being the stripes.